Events Strategy & Action Plan 2020-2024

Events bring people together, contributing to wellbeing, strengthening cultural identity and harmony and make the city a more vibrant place to live. Events can also be a catalyst for infrastructure improvements and commercial investment. Hosting events builds the profile of Wagga Wagga, promoting the destination to potential visitors, creating business connections and can enhance perceptions of the city and region.

This Events Strategy and Action Plan 2020-2024 provides a five year framework and a strategic approach to the development, acquisition and investment in events in the Wagga Wagga Local Government Area. The strategy supports the vision for Wagga Wagga in its growth to a city of 100,000 by 2038 and is the first strategy of its kind for Wagga Wagga City Council.

The key goals outlined in this strategy are influenced by the four guiding principles identified in Council’s Community Strategic Plan (CSP); thriving, innovative, connected and inclusive. There are three over-arching goals within this document and they are centred around:

  • lifestyle and legacy,
  • growing destination reputation and
  • generating economic impact.

The strategy draws on best practice event management from other destinations as well as the aspirations of our local event stakeholders and community. It is designed to be flexible to meet changing market needs, funding opportunities and priorities. It will build on the current successes of the city’s calendar of events and will work towards further enhancing the city’s reputation as an event friendly destination.

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