Promoting your event

If you're holding an event then we want to hear about it! Event promotion is one way Wagga Wagga City Council supports events in our city and surrounds.

We can assist with the promotion of your event through the various avenues provided by the Visit Wagga team, from the printed What's On Guide to the online calendar and seasonal marketing campaigns, or through helping you book signage around the city such as the City Entry Signs and the CBD Banner.

The information outlined below will help you determine which promotion opportunities will best suit your event.

Online calendar | List your event

Free event listings are available through the Visit Wagga Wagga website's online calendar. This calendar is hosted by the Australian Tourism Data Warehouse (ATDW).

Events can be registered in three easy steps:
1. Register a free account with ATDW and login
2. Create an event listing, provide details and a high-resolution image
3. Wait to receive approval 

Once approved by ATDW, the event/s are then listed in the online calendar on as well as on

For further more assistance check out >>>  ATDW event listing step-by-step guide

* Need an image for your event listing? Please feel free to use our Wagga Wagga tourism stock image library to find free, event-appropriate images. Alternatively, royalty-free generic images can be sourced online via a number of websites. One easy-to-use website is Unsplash.

What’s On Guide

A printed What's On guide is released each season, highlighting events in Wagga Wagga + Surrounds. The guide is distributed in Wagga Wagga and throughout our wider region.

Inclusion is subject to approval and space restrictions. Events can be submitted any time, however, in order to be considered, events must be submitted no later than the dates outlined below.

EditionSubmit byPrinted and distributed
Spring 2022Friday 22 July 2022End of August 2022
Summer 2022/23Friday 14 October 2022End of November 2022
Autumn 2023Friday 13 January 2023End of February 2023
Winter 2023Friday 14 April 2023End of May 2023

City Entry Signs

City Entry Sign

City Entry Gateway signs are able to be booked to promote your event provided it is aimed at attracting visitors from outside the City. These signs cannot be booked for smaller community type events. They can also only be booked for one week blocks at a time and not for consecutive weeks. There are three locations:

  • Eastern Gateway - Railway overpass, cnr Tarcutta and Edward Streets
  • Western Gateway - Roundabout at the cnr Edward St and the Olympic Highway
  • Northern Gateway - Boman Road

For information about booking a signage site, please visit our Banners & Signs bookings page.

Once confirmed you will need to arrange for your own signs to be produced. Our Booking Officer can provide you with information on how to do this.

Please note your dates cannot be guaranteed and it is recommended that you book 12 months in advance.

CBD Banner

CBD Banner

The CBD banner can be booked for any type of event. This can also only been booked for one week blocks and again not for consecutive weeks. The banner is located on Baylis Street over the Wollundry Lagoon Bridge.

For information about booking a signage site, please visit our Banners & Signs bookings page.

Once your booking is confirmed you are responsible for the design and purchase of your banner. Our Booking Officer can provide you with information on how to do this.

Please note your dates cannot be guaranteed and it is recommended that you book 12 months in advance.

Temporary Event Signage

Wagga Wagga City Council, has made available nine (9) sites on council managed land to provide a facility for the community to advertise upcoming community events.

Each site has in place structures where temporary community event signs can be attached. These structures are designed to reduce sign clutter on our roads and ensure the safety of all road users by minimising any line-of-sight issues.

The temporary use of the community event signage facilities is regulated by Council and subject to conditions as outlined below.

To book a space on a Temporary Event Signage structure a Temporary Event Signage booking must be completed and provided to council no later than one (1) week prior to the event date.

Please note: booking a location does not provide sole use of the Community Event infrastructure – the structures are available for multiple community events that have been booked at the location.

For more information, please visit our Temporary Event Signage page.


Email newsletter
Thousands of individuals and local businesses receive our monthly What’s On email newsletter. You can sign up to receive updates here.

Social media
We can provide promotion of events through the Visit Wagga Wagga and Wagga Events social media channels - as outlined below.
We also recommend event organisers, where possible, to encourage cross-promotion of the event through social media, such as sharing posts via social media pages held by the event's sponsors or charities involved in the event. 
Event organisers are also encouraged to use #visitwagga and #waggaevents in their social media posts.

Visit Wagga Wagga

Wagga Events

Council News
Each week a list of upcoming events (Saturday to Friday) is included in Council News. Council News is a weekly Wagga Wagga City Council publication that is distributed by email each Friday and published on Saturdays in the Fairfax's Weekend Advertiser and repeated the following Wednesday in The Leader and Thursday in The Rural.
* While we endeavour to include as many events as possible, due to space restrictions, not all can be included.

Regional event promotion
Generally, events held outside of the Wagga Wagga Local Government Area are ineligible for the free event promotions outlined above.
As part of the Wagga Tourism Partner Program, partner council's receive promotion of four events in their respective local government area (LGA) each season. The following council's partner with Wagga Council in 2019/20:

  • Coolamon Shire Council
  • Cootamundra Gundagai Regional Council
  • Greater Hume Shire Council
  • Junee Shire Council
  • Lockhart Shire Council
  • Narrandera Shire Council
  • Snowy Valleys Council
  • Temora Shire Council

If you are holding an event in one of these LGAs, please get in touch with your council to discuss being listed as one of their events for the season.